I figure out what to build, and why.
I studied computer science, but the questions that stuck with me were about the person on the other end of the screen: what they need, what's in their way, and what's worth building first. That's the work I do now. I get close to users, turn what I hear into clear priorities, and stay with it until it ships.

Hi, I'm Amman.
50+
advisors interviewed across five cities
20+
live episodes shipped, leading 100+ students
5
languages, from native English to basic Japanese
About me
Global perspective
Born in New York, raised in Japan.
I’m Pakistani American, grew up across four countries, and speak five languages. Starting over that often made me quick to read a room and quick to adjust, and taught me that what feels obvious to one group of users can be invisible to another.
More about me
Case studies
Problems I've owned
The users, the calls I made, the trade-offs, and what I'd do next.

Featured · SHOOK Research · Forbes advisor rankings
Building the advisor experience around advisors’ time
A platform rebuild with an outside partner, a cancelled launch event, and a year spent advocating for the people who actually fill in the survey.
5 cities
of in-person advisor discovery
50+
advisors I sat down with
60k
emails of advisor feedback ranked by theme

SHOOK Research · Forbes advisor rankings
A store only some people are allowed to buy from
Ranked advisors buy plaques and logo licensing. The store was open to everyone, and orders were logged manually.
Read the case study
SHOOK Research · Internal tool
Taking the busywork out of lunch
A weekly office ritual ran on manual follow-ups. I automated everything except the one step people wanted to keep.
Read the case study
Trojan Vision · USC student television
Shipping live TV with a team I had no authority over
A live gameshow, an all-student crew, and a hard deadline that never moved.
Read the case study
USC capstone · visionOS
Designing learning for a spatial interface
Why learning Rubik’s cube algorithms is a spatial problem, and what we cut to deliver it in a semester.
Read the case study
Coinpresso · Software engineering internship
Taking the wait out of identity checks
Crypto exchanges are required to verify a buyer’s identity before they can sell to them. When that check waits on a person, the buyer’s interest doesn’t wait with it. I built the pipeline that made the check automatic.
Read the case studyProduct thinking
Teardowns & product bets
Teardowns of products I use and specs for ones I’m building: pick a user, rank the pain, phase the bets, and define what would prove me wrong.
Product note · Netflix
When I give up on Netflix, I open YouTube.
Netflix noticed the same drift and built a vertical clip feed to steer people back into an episode. Watching my own habit, I don’t think steering is the problem.
Tool choice & product feedback · Granola
Our note taker failed at lunch.
Our meeting note taker was shutting down, and it had never worked where we needed it most. I chose its replacement, and ended up in Granola’s feedback sessions telling them what to build next.

Product spec · Penciled
A calendar you write, not type
In developmentPaper helps you remember. Digital keeps you in sync. Penciled refuses to make you pick.

iOS app · SnitchDog
The people you’d hate to let down
TestFlight soonAn AI can’t hold you accountable. The people you respect can. SnitchDog is a coach for your weight goal that tells them when you go quiet. No money, no food logging.

Experience
Where I've done the work
Oct 2025 – Present

Systems & Data Analyst
SHOOK Research · Boca Raton, FL
Product lead for the advisor experience on a platform rebuild with an outside partner. Ran discovery, turned a support inbox into a ranked roadmap, and shifted strategy toward friction reduction when the launch event was cancelled.
Read the case studyAug 2022 – May 2025

Head Project Manager (Showrunner)
Trojan Vision · Los Angeles, CA
Shipped a live gameshow under TV producer JD Roth, leading 100+ students across creative, technical and business teams. Led creative direction and delivery without authority over the students, secured sponsors, and ran team workshops.
Read the case studyMay 2023 – Aug 2023

Software Engineer Intern
Coinpresso · Auckland, NZ (Remote)
Spotted that manual identity review was slowing a client’s KYC onboarding, and built a serverless AWS pipeline to automate facial verification with status notifications. Presented KPIs in biweekly client meetings.
Read the case studyJun 2022 – Aug 2022

Content Insights Data Intern
MarketCast · Los Angeles, CA
Turned audience and viewership research into clear stories for major entertainment clients, explaining why people watched, not just how many.
Graduated 2025

B.S. Computer Science
University of Southern California · Los Angeles, CA
Viterbi School of Engineering. Software engineering, databases, AI, algorithms.
Playground
I still build things
Python, TypeScript, SQL, Swift, AWS and AI tooling. Writing code makes me a better partner to the engineers I work with.
Claude plugin for my team
A shared Claude plugin with skills for our repeat chores, like turning due-diligence trip receipts into an expense report. Teammates get the shortcut without having to learn prompting.
Serverless KYC pipeline
Built on AWS to take a manual identity review out of a client’s onboarding: an ID upload triggers Lambda, Rekognition runs facial analysis, and results land in DynamoDB, with status notifications and an endpoint to check where a verification stands.
Read the case study
Automations for the busywork
An order webhook that logged 5,000+ store orders, and a weekly lunch-ordering system that hands organizers a finished order without anyone chasing replies.
Read the store case study
Migration with a safety net
Moved team folders to SharePoint and checked every file against its source. That surfaced a silent bug where the tool deleted files it had just uploaded, caught by verifying rather than by someone missing a file months later.
Penciled
In developmentAn AI calendar for Apple Pencil. Research suggests writing by hand helps you remember, so you shouldn’t have to choose between paper that never syncs and a digital calendar you forget. Write it down; Penciled turns it into real events.
Read the spec
SnitchDog
TestFlight soonAn AI coach for your weight goal. Weigh in with a photo, check in at the gym, and if you go quiet, Snitch tells the people you respect. No money, no food logging.
Read the story
C++ Game Collection
Mario Kart, Star Fox and more, built from scratch in C++/SDL2 and compiled to run in your browser.
Play
Contact
Let's talk product.
If you've got an opportunity in mind, or just want to argue about a product decision, I'd love to hear from you.
ammanilyas100@gmail.com











